Luke Liska

Research and Teaching Portfolio

My research spans:

  • Digital Marketing
  • Sensory Marketing
  • Immersive Virtual Environments
  • Social Good
  • Methodological Advances

To learn more about my research interests, recent publications, and working papers, click here.

My dissertation extends research in sensory marketing by expanding our understanding of haptic imagery, and opens the door for future research in haptics by bridging biodiversity conservation and marketing.  To learn more about my dissertation, click here!

My research projects* span three areas:

  • Digital Marketing Projects
    • The Sky Above
    • Online Product-Environment Congruence
    • Visual Perspectives and Presence
    • Social Media Platforms
  • Social Good Projects
    • Reducing Sugar Consumption
    • Dissertation Extensions
  • Methodology Projects
    • Immersive Virtual Environments
    • Priming and Experimental Manipulations

To learn more about each of my projects, click here.

*Papers that are not ready for submission to a journal, but are beyond the inquiry stage.